A lot of talk is being going on right now related to the decision Microsoft have taken to not work further on their xCloud app’s iPhone/iPad version. They decided to stop taking their game streaming app further on iOS platforms because Apple has strict App Store policies in place and they won’t let the app on their App Store. Apple has also come up with an explanation why things stand that way.
Apple believes that it is just that the xCloud app is violating their existing guidelines instead of them trying to act awkward. However, it could be debatable as to whether things are different than what Apple claims.
According to Apple, “The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.”
“Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.”
As expected, Microsoft is not happy and this explanation won’t do for them. They won’t likely end the discussion here either. Instead, they have already given their statement on the matter directly throwing the shade at Apple, saying that they deny their customers the possibility of playing cloud-based games.
“Our testing period for the Project xCloud preview app for iOS has expired. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Games Pass Ultimate to gamers on iOS via the Apple App Store. Apple stands alone as the only general purpose platform to deny consumers from cloud gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.”
Apple, probably, is well-aware of the fact that xCloud alone won’t be good enough a reason for their customers to make a switch from iPhones. It does not mean, however, that there is no hope moving forward. Apple eventually let the Steam Link app of Valve to feature into their App Store. So, we might expect something similar in this case as well and an agreement might be reached at a later stage.