There are reports coming up that Facebook will be changing its name as the company seems interested in a title that is more reflective of its new focus, i.e., the metaverse.
As reported by The Verge, the said change will be communicated during the annual Connect conference of Facebook on the 28th of October.
“The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.”
As far as the new name is concerned, The Verge believes that even Facebook’s leadership is not yet aware of what’s going on. Still, however, it must refer to the metaverse in some way.
“I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years.”
It goes without a doubt that the timing of this possible title change is coincidental with Facebook currently in the middle of a PR debacle about how it impacts individuals and their mental well-being – especially young girls. Changing the name might help here theoretically, although we’re assuming that Facebook needs to do much more than a simple name change to convince everyone that it is not Facebook anymore.